Why we work in Stealth Mode this time
[update: site sold too early...]
Many people believe that startups in stealth mode suck or that stealth mode is a big mistake, but I like the experience so far... The last weeks I'm working with John on our first project we keep secret. And there are many reasons that we decided to keep it secret.
No, we do NOT try to protect our idea as if nobody else has ever thought of it. We're confident we could beat in execution any other team with the same idea 
And no, we don't try to be perfect at launch; we're old enough to know it's not possible.
The reasons are simple. We just try to work quietly and be 100% concentrated on developing the site. We don't need to advertise at this stage. And we're changing things every day, if we were in beta mode, we would have to spend half our day explaining to our first members what has changed and why. By the way, it's not clear yet what exactly our final messaging will be, and this is the only thing we wouldn't like to change soon after it's decided.
So far I see stealth mode as a huge timesaver. We're talking less and we're working more! I hope we don't like this mode so much that we never escape from it...
[update: site sold too early...]